Business technology tools are becoming more and more integrable, scalable and customizable for each type and size of company. Today it is possible to have a pre-designed application and adapt it or create applications from scratch in a simple way, for very specific needs. An example of this is the Zoho Creator tool, which allows the development of applications based on objectives. Why is customization important? Having customized, business applications has become increasingly important because it allows companies to be in control of what information to collect, how to collect it. And then analyze data to improve decision making. In this way, they can afford to be in control of their business activity. Businesses must be aware that their permanence in the market does not lie only in the products or services offered, but must be a conjunction of good products, excellent customer service and the greatest optimization of resources. To achieve this, it is necessary to improve operations, reduce response time, discover opportunities for improvement and increase productivity. It is no news that technology, when it is properly applied, has the capacity to bring significant savings, generate more control over processes and increase profitability. However, we know that it […]