Apr 09

6 new features in Zoho Social – Social network management

Zoho Social is a tool to manage the social networks of a brand or company.

It allows to unify the publication and scheduling of content from different digital assets. You can also generate reports, monitor social networks and interact. Everything from the same platform.

What features have Zoho recently added?

  • Video marketing: YouTube integration

Now it is possible to publish and schedule video content on YouTube channels directly from Zoho Social. 

Also you have the option to choose a custom video thumbnail. To respond in real time to all interactions. And includes video performance and audience characteristics metrics. Without need for additional tools.

 

  • Content approvals and workflows

Work as a team in an agile way by setting up content approval processes. You can set up your own approval system to optimize your social media publishing routine. You have the option to assign team members as content approvers or as editors / contributors who can create and submit drafts for approval.

  • Incorporation of UTM parameters when publishing.

If you need to measure the source of each URL published, you can now define UTM parameters directly from Zoho Social.In order to obtain a breakdown of the participation of each source in an analytics tool such as Google Analytics.Zoho Social

  • Share content with more agility 

Beyond company generated content, it is important to share content from other sources that is interesting to the community. Since sharing may not be required at the time, Zoho Social now allows you to schedule retweets for a set date and time. This feature allows you to space out your posts and not spam the feed.

A RSS Feeds section has also been added. It is possible to select which feeds to follow and have their content available to share with your social media audience by publishing or scheduling them for later. Discover, read and manage all subscribed content from one place.

  • Leads from LinkedIn

LinkedIn Lead Ads helps to promote targeted content to professionals through forms to collect contact information. With Zoho Social, it is possible to analyze lead data and map it directly to Zoho CRM.

  • New media library

Zoho Social now includes a content repository for the team. It allows storing content such as videos, images, GIFs, among others, for use at any time. Files can be added from a device or from integrated cloud services.

At Etixen we use and recommend the tool. It streamlines time and makes teams more productive.