An engaged user will not buy from you once, they will come back and refer others as well. Increasing their participation is worth it. Are they worth more than users who buy only once? Of course!
The effort to obtain them is worth it and it is the reason why you have to increase user participation.
First thing’s first:
What are user engagement and participation?
In simple words, user engagement is the personal connection a brand creates with its customers, making them feel more significant to the organization and less transactional. In this way, they will participate more.
This is a task for the entire organization, which must go hand in hand with each department.
Why is user participation essential?
User attention is a finite resource, especially when unlimited content is out there competing for the same user’s attention. Therefore, it is vital to address them correctly; otherwise they will leave.
According to the PwC “Experience is everything: How to get it right” survey, 73% of customers say that the experience created by a brand plays a critical factor in their purchasing decisions. This means that engagement or user experience, when done right, will create an influx of repeat customers, attract referrals, and improve subscription levels.
How to increase user engagement with Zoho SalesIQ?
How do we achieve an exceptional user experience that exceeds expectations?
Let’s talk about some of the best practices that can be easily done with a customer engagement platform like Zoho SalesIQ.
- Offer a comprehensive experience
What if a user runs into a problem in the middle of setting up your product? Technical staff are unavailable, and users don’t have or want to take the time to read help articles. SalesIQ offers response bots that use the library of resources to address user concerns, reducing the average resolution time.
- Provide support – live chat
SalesIQ’s live chat feature helps spark conversations with prospects during the most critical period of their buying decision and gives them the security they seek.
- Preserve human interaction
The human touch continues to dominate the show. Complex queries and complicated explanations still need to be handled through personal interactions. SalesIQ supports voice calls and screen sharing within your chat window to exchange visual details and guide customers through product demos.
- Implement chatbots
People don’t wait and creating a chatbot is an excellent solution. Especially if you have more queries than staff. This is simple with the no-code bot builder, where all you need to do is create a flow for your chatbot using Zoho Sales IQ’s drag-and-drop interface and write your bot responses.
- Know the needs and interests of your users
Understand who your visitors are (their traffic source, geographic location, real-time website interaction, number of visits to your website, etc.) to measure the likelihood of a purchase. Zoho SalesIQ provides a ring view with at-a-glance information on all visitors segregated into hot, warm, and cold leads.
Have you already measured and optimized the participation of your users? Who attends your website? We can schedule a free demo.